Our strategy

Acquisition Criteria

The following criteria is used to identify undervalued multifamily properties for acquisition, value optimizations, management and disposition.

Market Segments

  • Price: Where rent is 30% or less of the median income

  • Retiring Baby Boomers are scaling down and enjoying maintenance free multifamily living

Property Criteria

  • Multifamily residential apartments

  • Pitched roof construction preferred

  • Occupancy above 80% with the exception of properties that require renovation, providing properties are well located and present value-add opportunities

Target Values

  • Size and Price: 50+ units in the $4MM – $50MM range

  • Type: C- to B+ properties located in C- to A areas

  • Property Vintage: 1970 or newer

  • Location: Emerging market areas with indicators for strong near and long-term economic growth, including secondary and tertiary markets across the Southeast, Sunbelt and Midwest

Acquisition Criteria

The following criteria is used to identify undervalued multifamily properties for acquisition, value optimizations, management and disposition.

Market Segments

  • Price: Where rent is 30% or less of the median income

  • Retiring Baby Boomers are scaling down and enjoying maintenance free multifamily living

Property Criteria

  • Multifamily residential apartments

  • Pitched roof construction preferred

  • Occupancy above 80% with the exception of properties that require renovation, providing properties are well located and present value-add opportunities

Target Values

  • Size and Price: 50+ units in the $4MM – $50MM range

  • Type: C- to B+ properties located in C- to A areas

  • Property Vintage: 1970 or newer

  • Location: Emerging market areas with indicators for strong near and long-term economic growth, including secondary and tertiary markets across the Southeast, Sunbelt and Midwest

Emerging Markets

How we categorize emerging markets

  • People moving in, rather than leaving the area

  • Jobs being created and moving in rather than lost

  • Rents and property values rising

  • Local government dedicated to attracting jobs

  • Markets starting to absorb oversupply

Through extensive research, we analyze many indicators to identify emerging markets in the US. We start out by performing thorough market research that includes the following areas:

  • Job Growth Report

  • Population Growth

  • Path of Progress Reports

  • Local Economic Reports & Trends

  • Chamber of Commerce Reports

  • And many more factors

Emerging Markets

How we categorize emerging markets

  • People moving in, rather than leaving the area

  • Jobs being created and moving in rather than lost

  • Rents and property values rising

  • Local government dedicated to attracting jobs

  • Markets starting to absorb oversupply

Through extensive research, we analyze many indicators to identify emerging markets in the US. We start out by performing thorough market research that includes the following areas:

  • Job Growth Report

  • Population Growth

  • Path of Progress Reports

  • Local Economic Reports & Trends

  • Chamber of Commerce Reports

  • And many more factors

Acquisition Practices

Each asset goes through a thorough due diligence process to confirm the physical and legal condition of the property and to support a realistic business plan.

Early in the asset evaluation phase, the debt and equity financing strategy is developed based on a number of factors such as property type, magnitude of renovations, expected hold period and investor objectives. Each asset is typically held 5-10 years depending on its exact business plan.

Investment Discipline

Asset selection involves a systematic, routine evaluation to identify favorable demand characteristics, i.e., job and population growth, demographic shifts, supply absorption rates and positive local legislation.

Markets with supply constraints receive the most favorable underwriting. Markets with signs of oversupply, such as surplus land, zoning changes and rising building permits, get extra scrutiny.

Acquisition Practices

Each asset goes through a thorough due diligence process to confirm the physical and legal condition of the property and to support a realistic business plan.

Early in the asset evaluation phase, the debt and equity financing strategy is developed based on a number of factors such as property type, magnitude of renovations, expected hold period and investor objectives. Each asset is typically held 5-10 years depending on its exact business plan.

Investment Discipline

Asset selection involves a systematic, routine evaluation to identify favorable demand characteristics, i.e., job and population growth, demographic shifts, supply absorption rates and positive local legislation.

Markets with supply constraints receive the most favorable underwriting. Markets with signs of oversupply, such as surplus land, zoning changes and rising building permits, get extra scrutiny.

Value-Add Strategy

Think of it as a business rather than a building. The more income it generates, the more it is worth. When we purchase an apartment complex, we are looking for specific opportunities to increase the cashflow in different areas. These are called “Value Plays” or “Value Adding Components”.

Value Plays We Capitalize On

  • Mismanagement caused by owner self-managing

  • Poor supervision of management companies

  • Deferred maintenance

  • High vacancies

  • Below market rents

Some examples of value-add plays we implement at 7Reins Capital:

  • Improve curb appeal with landscaping, dog parks, carports and other amenities residents value.

  • Buy properties with rents below market, leaving room to bring rents up to market over time.

  • Implement a water and sewer bill-back system so residents pay for their actual usage, which can help offset utility expenses.

  • Improve unit interiors with new paint, appliances, countertops and floors.

  • Add on-site laundry facilities.

Explore the business plan behind our current offering.

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By selecting Yes, I agree to receive marketing and customer service text messages from 7Reins Capital at the number above. Consent is not a condition of purchase. Msg frequency varies. Msg & data rates may apply. Reply HELP for help, STOP to opt out.

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Value-Add Strategy

Think of it as a business rather than a building. The more income it generates, the more it is worth. When we purchase an apartment complex, we are looking for specific opportunities to increase the cashflow in different areas. These are called “Value Plays” or “Value Adding Components”.

Value Plays We Capitalize On

  • Mismanagement caused by owner self-managing

  • Poor supervision of management companies

  • Deferred maintenance

  • High vacancies

  • Below market rents

Some examples of value-add plays we implement at 7Reins Capital:

  • Improve curb appeal with landscaping, dog parks, carports and other amenities residents value.

  • Buy properties with rents below market, leaving room to bring rents up to market over time.

  • Implement a water and sewer bill-back system so residents pay for their actual usage, which can help offset utility expenses.

  • Improve unit interiors with new paint, appliances, countertops and floors.

  • Add on-site laundry facilities.

Would you like to receive text messages from 7Reins Capital?

By selecting Yes, I agree to receive marketing and customer service text messages from 7Reins Capital at the number above. Consent is not a condition of purchase. Msg frequency varies. Msg & data rates may apply. Reply HELP for help, STOP to opt out.

By submitting, you agree to our Terms and Privacy Policy.

7REINS CAPITAL

Investing in private securities involves substantial risk, including illiquidity and loss of some or all invested capital. Past performance does not guarantee future results. Targeted or projected returns are hypothetical, depend on assumptions, and are not guaranteed. Information about Rule 506(c) offerings on this website may constitute general solicitation. Purchasers in those offerings must be accredited investors, and the issuer must take reasonable steps to verify their status. Any investment is subject to the applicable private placement memorandum, subscription agreement, and related offering documents, including their risks, fees, and transfer restrictions. Consult your own legal, tax, and financial advisers.

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